I’m Laura and I’m a florist based in Chorleywood, Hertfordshire. I founded Grace & Violet in 2017 after studying floristry with leading floral designer Jay Archer, and at one of the UK’s foremost floristry schools,
Tallulah Rose based in Bath.
After several years working in Marketing and Events Management in France and Switzerland, I decided to make the move back to the UK to pursue my dreams of a more creative career. As a naturally creative person and lover of all things floral since I was young, floristry seemed like a natural choice for me.
My style is natural and unstructured, inspired by the fields and woodlands that surround the area where I live. My designs incorporate blooms sourced from flower wholesalers, such as those found in New Covent Garden Flower Market, as well as British growers where possible and interesting finds foraged from the beautiful countryside on my doorstep.
I strive to create bespoke designs with individual and unexpected touches, assuring that you will be wowed every time! It’s also very important to me that my designs are as natural and with as little environmental impact as possible. This means designs free from floral foam, using seasonal blooms grown in the UK where available.
Grace & Violet can offer flowers for many different occasions; weddings, corporate events, private parties, workshops and more! Please browse the relevant sections of our website for more information and of course, please do not hesitate to get in touch with any enquiries you may have.